Being an effective animal advocate requires a bit of work, talent, and understanding . Animal advocates need to ensure they are focusing on a target audience and not sending their message in too many directions. For example, college students might be receptive to a vegan message, high school science teachers and their students might be receptive to messages about alternatives to classroom dissection, and low-income families might be receptive to low-cost spay/neuter programs in their area. Sending that message requires animal advocates be good writers as well as speakers. Speaking/writing to your audience in their language at their level of understanding creates the most powerful message. If we are going to speak for the animals who cannot speak for themselves then, when you think about it…we need to have the skills to get their message across.